Global Competitiveness

Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers.

Competition is Fierce

Investing in Canadian Tourism

While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.

International travellers spend 3x more and 3x longer than domestic

Issue Brief

Advocating for Destination Canada Investment

Reclaiming Canada’s Tourism Prominence

Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. The Hotel Association of Canada (HAC) advocates for heightened investments in Destination Canada to reclaim our top-tier status.

Key Industry Win:

International Convention Attraction Fund, administered by Destination Canada to boost business events. Read More

Recent News

Ecolab Canada Partners With Hotel Association Of Canada As Premier Sponsor, Offering Cutting-Edge Solutions For Sustainable Hospitality

The Hotel Association of Canada (HAC) is excited to announce Ecolab Canada as its newest Premier Partner. “We are delighted to welcome Ecolab Canada as a Premier Partner,” said Cara Shulman, Vice-President of Programs and Partnerships at the Hotel Association of Canada. “This collaboration will give Canadian hote….

Hotel Association Of Canada Announces 2024 Board Of Directors

The Hotel Association of Canada (HAC) announced its 2024 Board of Directors at its Annual General Meeting in Montreal…..

Interim President & CEO Appointment

As you all know, our President & CEO, Susie Grynol, will be leaving our Association in June…..

All News

Resources

Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.

HAC 2024 Budget Recommendations

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

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HAC Issue Brief – Global Competitiveness

Despite global travel’s rebound, Canada is losing out to other top destinations due to insufficient tourism investment. International visitors are crucial as they spend three times more and stay longer than domestic tourists, bringing significant jobs and revenue to Canada.

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